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Is storytelling holding your biz back?
The best companies know the secret of stories.
Including apple farms. (Seriously!)
Here are 5 crispy tips you can take from one standout stand 🍎 ⬇
The farmers market in Williamsburg, BK has 2 stands that sell apples.
Same apples. World of difference.
The thing that separates them? Story.
Check out the 2 boxes of Empire, and ask yourself which one you're buying.
This place does this for EVERY apple. It knows the secrets of storytelling.
And here's what you can learn from them.
An easy trap? Assuming people know what you know. They (mostly) don’t.
If you’re in business, you’re an expert. Own it.
You know what makes something special. Share it with your audience.
Especially if you’re introducing something, story gives them a door to enter.
What do these apples & the MCU have in common?
They know the power of an origin story.
Origin stories ground us in what’s come before. They inspire us (even if they’re apples).
They connect us to struggle, triumph and (in the case of Blondee) unlikely, one-in-a-million beginnings.
Who else might have found this special?
(Melville & Jefferson in Esopus' case)
There’s a reason why ‘they’re just like us’ stuff does so well.
We’re a connected species. If you’re selling something that somebody else has signed off on, think about including it.
Not only why is this special, but why is this special right now.In social, we talk about ‘thumb stopping.’
Why should someone stop scrolling and see what you’ve got to say? The answer, often, is because they'll miss out when they don't.
And if something won’t be around much longer, you help your chance of conversion.
Stories don’t exist in a vacuum.
They connect people.
The best stories feel like they’re written directly to us.
Find the things that would be valuable to your audience (‘hey, parents might be shopping for kid school here’) and weave them into your story.
Storytelling can take your business to a whole new level.
But finding yours isn’t easy.
That's where we come in. Drop us a note at our Contact page to get started.
Is storytelling holding your biz back?
The best companies know the secret of stories.
Including apple farms. (Seriously!)
Here are 5 crispy tips you can take from one standout stand 🍎 ⬇
The farmers market in Williamsburg, BK has 2 stands that sell apples.
Same apples. World of difference.
The thing that separates them? Story.
Check out the 2 boxes of Empire, and ask yourself which one you're buying.
This place does this for EVERY apple. It knows the secrets of storytelling.
And here's what you can learn from them.
An easy trap? Assuming people know what you know. They (mostly) don’t.
If you’re in business, you’re an expert. Own it.
You know what makes something special. Share it with your audience.
Especially if you’re introducing something, story gives them a door to enter.
What do these apples & the MCU have in common?
They know the power of an origin story.
Origin stories ground us in what’s come before. They inspire us (even if they’re apples).
They connect us to struggle, triumph and (in the case of Blondee) unlikely, one-in-a-million beginnings.
Who else might have found this special?
(Melville & Jefferson in Esopus' case)
There’s a reason why ‘they’re just like us’ stuff does so well.
We’re a connected species. If you’re selling something that somebody else has signed off on, think about including it.
Not only why is this special, but why is this special right now.In social, we talk about ‘thumb stopping.’
Why should someone stop scrolling and see what you’ve got to say? The answer, often, is because they'll miss out when they don't.
And if something won’t be around much longer, you help your chance of conversion.
Stories don’t exist in a vacuum.
They connect people.
The best stories feel like they’re written directly to us.
Find the things that would be valuable to your audience (‘hey, parents might be shopping for kid school here’) and weave them into your story.
Storytelling can take your business to a whole new level.
But finding yours isn’t easy.
That's where we come in. Drop us a note at our Contact page to get started.
Kurt Vonnegut's 8 rules of writing provide valuable guidance for writers of all levels, and a way for you to level up your business. From "write with one person in mind" to "be a sadist," these rules will help you craft engaging and memorable stories. So, whether you're a seasoned pro or just someone who hates writing business emails, it's time to take a page from Vonnegut's book and elevate your writing game.
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Big Stick Willy's is disrupting the mozzarella stick space. Seriously. Watch for BSW put story before product, how owning his story changed founder Will Reynolds’ life, and how he found his ‘Out Pitch.’
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Out Pitch Media came out of my process to find my Why again. And today, I wanted to share a few things that helped me — in case they can help you remember, too.
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